Still on the fence about using social media? Consider these statistics from the recent Cone Business in Social Media Study:
- 93 percent of Americans believe that a company should have a presence on social media sites.
- 85 percent believe that these companies should use social media to interact with consumers.
- 60 percent of Americans regularly interact with companies on social media sites.
The truth is, social media can help expand your business network, enhance your career, recruit employees and more.
According to HR expert Susan M. Heathfield, About.com Guide, HR professionals need to participate in social media for career success – and she should know. She is a management and organization development consultant who specializes in human resources issues and in management development to create forward-thinking workplaces. Susan is also a professional facilitator, speaker, trainer and writer.
Heathfield’s About.com article “10 Reasons Social Media Should Rock Your World” details the rationale behind making social media time investment mandatory for every HR professional:
- Stay in touch with colleagues and friends. Social media makes it easier than ever to re-connect with former colleagues, classmates, teachers and other professional contacts.
- Make it easy for others to find you. Maintain both individual and company profiles to make it simple and convenient for customers, employees and candidates to reach you.
- Find potential job candidates. For example, you can e-mail social media contacts with job requirements and ask them for referrals.
- Investigate potential career opportunities. If you’re interested in finding a new job, social media sites like LinkedIn can be invaluable in your search. You can use the site to network, garner recommendations and learn about new job openings.
- Establish your online brand. You can use social media to promote your career progress by establishing an online presence that defines who you are professionally and what you want to be known for accomplishing.
- Join groups that share your professional interests. As a group member you can give and get information about recommended reading, industry trade shows or other professional meetings/events.
- Develop social connections. Sites like Facebook are rapidly gaining mature professional members. Unlike LinkedIn, Facebook is ideally suited to having fun and developing social contacts over time. A word of caution: carefully manage your Privacy Settings and critically examine content – before you post or upload – to make sure it’s compatible with your professional image.
- Provide a space in which users of your products/services can interact with you. Use social media to expand your customers’ opportunities to discuss their wants and needs – with you or with other customers.
- Build community around your products or services. The people who are the “face” of your company should leverage social media opportunities to build relationships with consumers. Forums and blogs on your company website (and within your HR Intranet), as well as fan pages, can help you build this sense of community.
- Finally your company, in addition to individual employees, should establish a company presence on major social media sites to stay in step with the changing interests and needs of consumers. The Internet has opened up worldwide communication. Why not use its social media components to make you and your company more successful?
Horizon Hospitality – Leveraging Social Media for Recruiting Success
Horizon Hospitality uses social media like Twitter, Facebook and LinkedIn to locate the talented, experienced and hard-working hospitality professionals your organization needs. Contact us today to learn more about our recruiting and consulting services for the hospitality industry.