Hospitality Advisory Collective - Horizon Hospitality

Running a successful hospitality organization requires expertise across far more than operations alone. Leadership, people, technology, financial performance, risk, marketing, branding, and systems all play a critical role and challenges in one area often impact several others.

The Hospitality Advisory Collective (HAC) was created around a simple idea:

Bring together a trusted network of proven hospitality experts and businesses to help organizations solve complex challenges, elevate performance, and build a stronger foundation for future growth.

“Hospitality organizations should have one trusted resource they can turn to for virtually any challenge affecting their people, operations, performance, technology, brand, or growth”

~ Scott Samuels, CEO of Horizon Hospitality and Co-Founder of the Hospitality Advisory Collective

Hospitality Expertise for the Challenges You Face

Whether you need to strengthen your leadership team, address an operational challenge, supplement your workforce, improve financial performance, modernize your technology, or elevate your brand, HAC connects you with specialists who understand hospitality and know how to get results.

Executive & Leadership Search

Identify and attract proven executives and management professionals who can strengthen your organization, culture, and performance.

Task Force Staffing

Access experienced hospitality professionals who can step into critical interim roles, provide immediate leadership, and keep operations moving forward.

Human Resources Support

Strengthen your people strategy with hospitality-focused expertise in HR practices, employee relations, organizational development, compliance, and workforce solutions.

Restaurant & Hospitality Operations Advisory

Improve operational performance, guest experience, profitability, service standards, processes, and overall organizational effectiveness with guidance from experienced hospitality operators.

Financial & Risk Management

Gain specialized support to strengthen financial performance, manage risk, improve controls, protect your organization, and make better-informed business decisions.

Marketing, Branding & Website Development

Build a stronger market presence through hospitality-focused branding, marketing strategy, digital engagement, website development, and customer acquisition solutions.

Technology, Systems & IT Solutions

Evaluate, implement, and optimize the technology and systems that power your business—from operational platforms and integrations to IT infrastructure, security, and digital transformation.

Why Hospitality Organizations Turn to HAC

Hospitality isn't simply the industry we serve - it's the industry we know.

Every member of the Collective specializes in hospitality and brings meaningful, real-world industry experience to the organizations they support.

A Curated Network - The right expertise, without having to find it yourself.

HAC is a carefully selected network of proven specialists and businesses with expertise across multiple areas of hospitality. When a challenge requires more than one discipline, our members can work together to address it.

Solutions That Work Together - Because business challenges rarely exist in isolation.

Operational decisions affect financial performance. Technology impacts employees and guests. Leadership influences culture, retention, service, and profitability.

One Trusted Relationship - Start with one conversation and we’ll help you determine what comes next.

You don’t need to know which specialist to call or which solution you need. Tell us about the challenge, opportunity, or objective, and we’ll connect you with the right expertise to help your organization move forward.

Have a Challenge? Start With Us.

You don't need to know exactly what service you need. Tell us what you're trying to solve, improve, or accomplish and we'll help connect you with the right hospitality experts.