Use Individual Goals to Drive Your Hospitality Team’s Success

Setting Goals for Individuals that Benefit the Whole Team

Communicating company goals to your hospitality team is critical to the success of your business. But teams or individual employees cannot be expected to break those goals down into achievable tasks on their own. Nor can they be expected to achieve them if the method is at odds with their own goals. It’s up to you to determine how each employee can contribute to company objectives by analyzing their strengths and motivating them to do their best.

Here is how to create goals to motivate today’s hospitality teams:

Make Goal setting Mutually Beneficial

Consider the company goals for the coming year. What steps must be taken on an individual and team level to get there? What goals can the company take on that will support individual team members? For example, if the only way to achieve a certain revenue goal is for team members to work longer hours and burn out, then that goal may be counterproductive (check out more ways to prevent hospitality burnout here). Approach the goal-setting process as a two-way street between individual and company success.

Keep everyone moving in the same direction

Don’t give individuals or teams objectives that are at odds with each other. Working toward a common goal is essential. When individuals understand the larger goals of the organization and their part in achieving them, they are eager to contribute. Every individual wants to believe that their work has meaning. By providing clear goals, a clear method of tracking, and regular feedback, you’ll create a system that:

  • Increases engagement
  • Fosters a sense of teamwork
  • Encourages healthy competition
  • Creates accountability

Motivate the Team with Small Victories

Big-picture goals are great. They keep your eye on the ultimate prize. But it’s important you translate those big dreams for your business into actions that your people can realistically complete. Using the SMART goal-setting technique can help:

  • Specific – If any goals include words like “more” “better” or “faster”, they will be too vague to be meaningful.
  • Measurable – Base goals on trackable business metrics to measure progress.
  • Attainable – Don’t set your team up for failure. Make sure goals are realistic.
  • Relevant – Make sure your goals make sense for your specific property location, size, and type.
  • Timely – Create specific deadlines to reach goals to keep teams motivated.

If you frustrate your people with vague and impossible-to-reach objectives, they are likely to give up. Set a plan that allows them to achieve small victories to nurture their drive to keep trying.

Make Room for Personal Goals

Don’t be so quick to assume that personal goals won’t have an impact on the company’s bottom line. Supporting employees’ needs outside of work is an essential part of retaining hospitality staff. Teams with low turnover are much more invested in achieving long-term company goals. Assess what resources the company can provide for employees to achieve education, wellness, or personal goals.

Hire Leaders Who can Motivate Hospitality Teams

Having driven leaders in place who can lead by example will help keep all levels of workers focused on their goals. The recruiting experts at Horizon Hospitality can help you build a team as committed to excellence as you are. Contact us today to get started!



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