Generation Z and Millenials have spoken: They want to see businesses make an effort to address social issues. Not only that, 55% of consumers are willing to pay more if they know they are supporting a business that gives back. Hospitality companies exploring ways to strengthen their brand might consider investing time and energy into greater community involvement. Here are some top reasons to expand community involvement efforts:
Learn What is Important to Your Team
Many charities will actively approach organizations for monetary support. But take an opportunity to learn what is important to your own team. What community programs are they involved in that could use more support? What causes are they directly affected by? What charities are they already involved in?
You might not be able to help everyone’s cause, but companies who show social responsibility consistently see better engagement and satisfaction from employees.
Engage Customers with Philanthropy
Your customers will also enjoy a chance to get involved with their community. You might be surprised not only by their willingness to give back but the unique skillsets they can contribute. For example, regular patrons might be willing to donate more than just money – they could contribute their professional expertise to a mentorship program. Acting as an outlet for philanthropic endeavors like these creates another element of community within a loyal customer base.
Showcase Your Amenities
Many hospitality venues are perfectly equipped for many fundraising events like galas, auctions, or item drives. These events are perfect opportunities to attract new customers.
Strengthen Your Employer Status
The newest generations entering the workforce today place high importance on company values. When a candidate researches a potential employer, they will want to see an investment in a cause. Community involvement demonstrates a commitment to being a responsible employer. In addition, it creates more brand recognition for your business among job seekers.
Find Inspiring Managers for Your Team
Your company will only feel the benefits of community involvement if there is authentic team engagement. For that, you need leaders who can inspire and motivate. The recruiters at Horizon Hospitality specialize in finding the management talent to lead your team. Contact us today to learn how.
