The hospitality industry is booming, creating more jobs, but many of those jobs go unfilled. How can you compete for the best hospitality managers in such a tight talent market? Are there creative recruiting strategies you can employ to identify and attract top hospitality candidates? Let’s look at what we’re dealing with.
How bad is the current situation?
Hospitality employed 16,256,000 people in the first quarter of 2018, a 3 percent gain over 2017. Job vacancies have increased, posting 31 percent year-over-year growth in December 2017 and 24 percent year over year January 2018. Unemployment numbers in the hospitality industry have been falling for the last 10 years, as of March 2018, it reached a new low at 5.8 percent.
What is the impact on the industry?
In this tight labor market, employers battle for the limited candidate pool, scrambling to fill open positions. How can you set your organization apart and attract the best and brightest to your team? Consider candidate experience, employer branding and creative recruitment strategies.
Focus on candidate experience
Make it easier for candidates to apply. Start with a simple application and give them the option to attach a resume rather than expecting them to go through pages and pages of fields they must complete. Fill out your application yourself as test. You may be losing your best candidates this way. Keep in touch with them throughout the process. Let them know next steps, where you are in the process and where they stand.
Become a top employer with company branding
Why do your current employees work for you? If you don’t know, now’s the time to ask. Do you have an outstanding compensation plan? A commitment to work/life balance? A strong sense of comradery? If you haven’t put forth an effort to communicate your employment brand, now it the time. Develop unified messaging and share it in your marketing and social media. Keep an open line of communication with your team to ensure you remain on the right track.
Leverage what you have learned thus far to make recruitment more successful. Use your streamlined application process to select people for face-to-face interviews. In this fast-paced industry you can’t afford to waste time or the best people will go to a competitor. Institute a referral program if you don’t already have one. Add social media marketing to your efforts, and above all…
Partner with a hospitality recruiter
Working with a hospitality recruiter can speed up the hiring process. Not only are they hiring experts who can get the job done faster and more efficiently, they can be working on hiring tasks while you continue with other initiatives.