Increasingly, consumers focus on quality over quantity. Diners are less likely to go through a drive-thru several times a week than they are to make the time to dine in a full service or fast casual restaurants with a reputation for top-notch service and high-quality food.
What do these quality-seeking diners expect?
Locally Sourced Products
Today’s diners are often self-proclaimed locavores. They know that local meats and produce are easier on the environment and usually higher quality. The food will taste better and will have the unique qualities of your local area; an attractive feature for both locals and travelers.
Craft Beer Selection
Craft beers are expected by many diners, rivaling wine in their range of specific tastes. Craft beer drinkers don’t mind paying a premium for high-quality beverages and are likely to spend more in general on their entertainment and dining expenses.
Use only the best where it counts. Purchase the highest quality sources of animal protein, from vendors with offerings like grass-fed beef and free range chickens. Focus on seasonal products to keep quality high and costs low. Strategically test trends like micro greens, specialty mushrooms or the like to test customer preferences. Remember that fresh, homemade is usually less expensive than processed and that careful management of food waste is essential to making top-quality products worth the investment
The best ingredients can’t make up for a chef without the necessary skills and experience to make the most of them. Make an effort to recruit the best talent you can afford. This is not the place to cut corners. If you don’t have the time to devote to your search, consider working with a recruiter focused on restaurant recruitment.
People watch cooking shows and have become accustomed to seeing food presented in an artistic manner. If you’ve gone to the trouble of purchasing high-quality ingredients and prepare them well, you can’t just plop it on a plate and expect to attract consumers with elevated tastes. Even if your restaurant esthetic is rustic, it still must be thoughtfully rustic.
Keeping up with the latest trends is an important part of operating a successful restaurant and hospitality business. To learn more, visit the Horizon Hospitality Blog. If you need help finding great people, contact our restaurant executive search specialists. One of our restaurant recruiters will help you find a diverse range of experienced, talented people looking for hospitality careers.