What Technologies are Impacting the Private Club Industry?
According to the National Club Association, new members typically join private clubs between the ages of 30 and 39. Demographically, today’s potential members rely heavily on technology for information and functionality. In order to reach them, you must to adopt those technologies as well.
Content Marketing
With countless private clubs competing for a finite number of potential members, it’s important to find creative ways to attract new members to your club. Content marketing – blogging, email marketing, social media –will present you as a resource for potential members. These efforts will increase your attractiveness to new members and your level of engagement with them.
Club Management Software
The same club management software packages that you use for management functions such as accounting and membership management will also allow you provide a full complement of online and mobile resources to your clientele.
Programs such as Clubsoft, AptusSoft and Northstar Club Management Software provide mobile friendly and web-based options. Members can do anything from can managing their calendars and contacts, keeping up with club news and planning events – from the board room or the back nine.
HR Management Software
On the back end of the private club industry is the need to recruit and manage the top talent who will give your members the level of service they expect from your club. Implementing a Human Resources Information System (HRIS) will allow you to automate and optimize many HR functions from tedious paperwork to mission critical scheduling.
Tasks that an HRIS program can handle include:
- Payroll
- Time and attendance
- Performance appraisal
- Benefits administration
- HR management information system
- Recruiting/Learning management
- Performance record
- Employee self-service
- Scheduling
- Absence management
- Analytics
Pairing club management software with an HRIS gives you complete 21st century solution to attracting and managing both your members and your staff.
Want to attract top private club talent? Horizon Hospitality can help. As a leading hospitality recruitment firm we can launch a nationwide search for restaurant managers, club general managers, catering managers or sales professionals for a wide array of club positions. If you are looking for club management employment, contact our experienced team today.