In the fast-paced and service-driven world of hospitality, attracting the right talent is critical. Whether you manage a luxury hotel, upscale restaurant, or senior living community, having a strong team can elevate guest satisfaction, streamline operations, and build a standout brand. Yet many organizations struggle to hire qualified candidates. One of the most overlooked tools in your recruitment arsenal? The job description. Here’s how to make it work for you.

Lead with What Makes Your Brand Special

Top candidates aren’t just looking for a paycheck—they’re looking for purpose. The opening paragraph of your job description should briefly highlight what makes your company unique.

Example:
Instead of starting with “We are seeking a Food & Beverage Manager…”, try:
“At Diamond Bay Country Club, we believe in creating unforgettable guest experiences rooted in personalized service. We’re seeking a passionate Food & Beverage Manager to join our award-winning culinary team and help us continue that mission.”

This not only attracts talent aligned with your values but also sets the tone for the opportunity.

Be Clear and Realistic About Responsibilities

Vague or overly broad descriptions can deter quality candidates. Be specific about the day-to-day duties, key responsibilities, and who the position reports to. Clarity shows respect for the applicant’s time and helps weed out poor fits early.

Example:
Instead of: “Oversee kitchen operations,” try:
“Supervise a team of 15 back-of-house staff, ensure inventory accuracy, maintain compliance with health codes, and coordinate with front-of-house managers to ensure seamless service.”

Highlight Growth and Development Opportunities

Hospitality professionals are driven, often seeking roles where they can grow their skills or advance their careers. Even if the role isn’t senior-level, mention training programs, mentorship, and paths for promotion.

Example:
“This role includes access to our leadership development track, designed to prepare high-potential employees for senior management roles within 18–24 months.”

Use Inclusive, Engaging Language

Avoid jargon and corporate speak. Use gender-neutral and welcoming language that encourages a wide range of applicants. A warm, professional tone can make your job post feel approachable and aligned with hospitality culture.

Example:
Instead of: “We are looking for rock stars…” try
“We’re looking for team-oriented professionals who take pride in delivering exceptional service.”

Include Compensation, Benefits, and Perks of the Job

Salary transparency is increasingly important, especially in hospitality where wage competition is high. If you’re not ready to list an exact number, consider a range or highlight standout benefits like housing assistance, tuition reimbursement, or flexible schedules.

Example:
“Resort spa employees enjoy a 30% discount on all services offered.”

Let Horizon Hospitality Help You Stand Out

Crafting compelling job descriptions is just one piece of the hiring puzzle. At Horizon Hospitality, we specialize in connecting hospitality organizations with top-tier candidates nationwide. We have assisted hundreds of clients in refining their hiring processes. Our industry-specific insight and tailored recruitment strategies take the guesswork out of hiring.

Ready to attract talent that matches your vision and culture? Connect with the Horizon Hospitality team today and let us help you build your dream team.