The hospitality industry has always been shaped by evolving travel preferences, but recent trends like the rise of remote work and the increasing popularity of staycations have significantly impacted hotel bookings. Understanding these trends and implementing targeted strategies can help hotels thrive in this new landscape, attracting and retaining these new types of travelers.
The Rise of Remote Work: Catering to the “Work from Anywhere” Guest
The pandemic has accelerated the trend of remote work, allowing more professionals to work from virtually any location. This shift has given rise to a new category of traveler: the “work-cationer.” These guests combine work and leisure, seeking out destinations where they can be productive while also enjoying the amenities and attractions of a new location.
To attract this demographic, hotels should consider creating packages that cater specifically to remote workers. For example, offering extended stay discounts, high-speed internet, and work-friendly amenities like ergonomic desks and quiet co-working spaces can make your property an attractive option. Additionally, providing access to local experiences, such as guided tours or cultural events, can appeal to guests looking to balance work with exploration.
Marketing these offerings effectively is key. Use targeted advertising on platforms frequented by remote workers and highlight your hotel’s ability to support a productive yet enjoyable work environment. Social media campaigns showcasing your work-friendly amenities and the local experiences available nearby can also help attract this growing market.
The Staycation Boom: Capturing Local Travelers
As international travel became more challenging, many people turned to local getaways or “staycations” to satisfy their desire for a break. This trend is here to stay, and it has led to an increase in local and regional bookings, with travelers seeking short, hassle-free escapes close to home.
To capture the staycation market, hotels should focus on creating attractive, localized experiences. Offering themed packages that highlight the unique aspects of your location—such as culinary weekends, spa retreats, or adventure packages—can entice locals to choose your property for a short getaway. Partnering with local businesses to offer exclusive deals or experiences can further enhance the appeal of your staycation offerings.
Promotions that emphasize safety, convenience, and the ability to unwind without the stress of travel can resonate with this audience. Additionally, offering flexible booking options and incentives for repeat visits can encourage guests to return for multiple staycations throughout the year.
Adjusting Offerings to Meet New Needs
The rise of remote work and staycations has changed what travelers look for in a hotel. Flexibility and convenience are more important than ever, so consider offering options like late check-outs, flexible cancellation policies, and packages tailored to different lengths of stay.
Health and safety remain top concerns for many travelers, so continuing to emphasize your hotel’s cleanliness protocols and offering contactless services can help reassure guests. Furthermore, consider updating your food and beverage offerings to include more takeout and delivery options, which can be appealing to both work-cationers and stay-cationers who prefer to dine in-room.
Partner with Horizon Hospitality
As you navigate the changing travel market, having the right team in place is crucial. Whether you’re looking for experienced managers, innovative marketers, or customer-focused staff, allow Horizon Hospitality to connect you with professionals who will help your hotel succeed in this new era of travel.
