Influencer Marketing for Hotels: The Dos and Don’ts

Influencer Marketing can be useful for hotels if they follow these dos and don'ts

Influencer marketing has a mixed reputation in the hotel industry. Many hotels are weary of imposters with delusions of grandeur trying to score free hotel stays at luxury resorts. Thankfully, the rate of imposter influencers like these has slowed significantly in the last few years. The role of influencers has evolved, and the influencer marketing… Read more »

Simple Ideas for Independent Hotels to Boost Their Digital Marketing

Large branded hotels and OTA's have dominating digital presences. Here's how smaller hotels can increase their digital visibility.

When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), branded hotels, and sponsored ads, how can small properties stand out? Here are five ways for… Read more »

Keep Your Eye on These Three Growing Hotel Career Paths

It takes teams of hotel professionals working behind the scenes and interacting with guests to provide a top-notch hospitality experience. Now, as guests’ travel priorities have shifted, so has the scope of talent needed to meet their demands. Here are three hotel career paths that are growing and evolving the fastest in the changing landscape… Read more »

Job Seekers Beware: 7 Ways to Spot a Job Scam

Job Seekers Beware: 7 Ways to Spot a Job Scam

These days, employers will do whatever they can to entice candidates to apply and accept their job offers, especially in understaffed industries like hospitality. Job offers are happening after fewer interviews, and benefits are getting better and better. Unfortunately, this makes it tougher to sniff out job scams meant to take advantage of job seekers.… Read more »

Quick and Easy Ideas for Restaurant TikTok Success

Busy restaurant owners might be hesitant to jump into yet another social media platform, but TikTok is becoming difficult to ignore. Considering it gains eight new users every second, has low competition for exposure, and has an algorithm that focuses on pushing content to users nearby, it is a perfect place for restaurants of all… Read more »

Is Your Social Media Image Killing your Hospitality Career?

It’s no secret that LinkedIn is a hotspot for recruiting and networking, even for frontline managers in Hospitality. And if used correctly, even Facebook, Instagram, and Twitter can become an asset to those looking to strengthen their professional reputation. However, if used incorrectly, these platforms can stall the career of even the most talented hospitality… Read more »