User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online… Read more »
Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Here are a… Read more »
Influencer marketing has a mixed reputation in the hotel industry. Many hotels are weary of imposters with delusions of grandeur trying to score free hotel stays at luxury resorts. Thankfully, the rate of imposter influencers like these has slowed significantly in the last few years. The role of influencers has evolved, and the influencer marketing… Read more »
When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), branded hotels, and sponsored ads, how can small properties stand out? Here are five ways for… Read more »
It takes teams of hotel professionals working behind the scenes and interacting with guests to provide a top-notch hospitality experience. Now, as guests’ travel priorities have shifted, so has the scope of talent needed to meet their demands. Here are three hotel career paths that are growing and evolving the fastest in the changing landscape… Read more »
These days, employers will do whatever they can to entice candidates to apply and accept their job offers, especially in understaffed industries like hospitality. Job offers are happening after fewer interviews, and benefits are getting better and better. Unfortunately, this makes it tougher to sniff out job scams meant to take advantage of job seekers.… Read more »
Busy restaurant owners might be hesitant to jump into yet another social media platform, but TikTok is becoming difficult to ignore. Considering it gains eight new users every second, has low competition for exposure, and has an algorithm that focuses on pushing content to users nearby, it is a perfect place for restaurants of all… Read more »
It’s no secret that LinkedIn is a hotspot for recruiting and networking, even for frontline managers in Hospitality. And if used correctly, even Facebook, Instagram, and Twitter can become an asset to those looking to strengthen their professional reputation. However, if used incorrectly, these platforms can stall the career of even the most talented hospitality… Read more »