For decades, the loyalty program has been a tried-and-true marketing tactic for the restaurant industry. But loyalty programs have evolved far beyond the simple punch card. With a bit of data management and creativity, restaurants can attract new customers, and existing customers can receive more meaningful perks. Here is how loyalty programs are truly a… Read more »
It’s that time of year again when restaurant professionals and experts make their grand predictions for the next year’s trends to watch. But this year has been unique and the next twelve months have never been less certain. With so many tough to predict factors like COVID-19 numbers, government regulations, and public sentiment, one has… Read more »
Ghost kitchen: It’s the buzzword on everyone’s lips in the hospitality industry lately. But what exactly is it? Basically, it’s a commercial cooking space rented by either virtual restaurants or more traditional dining venues. They exclusively focus on creating food to be delivered to customers. Unsurprisingly, interest in them has surged since the onset of… Read more »
In light of COVID-19, some restaurants (like this one) are wholeheartedly embracing the no-tipping movement in an effort improve paychecks for their workers. Yet at the same time, other restaurants (like this one) have abandoned the idea, citing the same concern for employee pay. So how does a restaurant decide if adopting a no-tipping policy… Read more »
No matter how many precautions a restaurant takes when reopening dining rooms during COVID-19, many families are still not quite ready to dine-in. Instead of relying solely on standard to-go orders and limited capacity dining rooms, how else can restaurants appeal to diners of all ages who miss the excitement of going to a restaurant?… Read more »
To my fellow Hospitality Professionals, Just three months ago, the unemployment rate was at an all-time low of 3.5%, and it was a candidate’s market. Now, as I write this, the unemployment rate is hovering around 20%, and the hospitality industry is feeling it the most. We are watching our industry and its needs change… Read more »
