When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform tennis have fewer entry barriers than… Read more »
At first glance, sustainability initiatives can seem at odds with the expectation of luxury associated with country clubs. But with some strategic and creative thinking, going green can add value to memberships. Here are five ways sustainability can elevate country club members’ golfing, dining, and experiences: Feature Native Wildlife Consider ways your club can actively… Read more »
Communicating company goals to your hospitality team is critical to the success of your business. But teams or individual employees cannot be expected to break those goals down into achievable tasks on their own. Nor can they be expected to achieve them if the method is at odds with their own goals. It’s up to… Read more »
After being furloughed, unemployed, or transitioning to a new industry, hospitality workers have reassessed the industry’s ability to meet their well-being needs. Multi-faceted benefits packages have now gone from “nice-to-have” to “must-have” for employers to attract and retain talent. The most well-received benefits focus on supporting employees outside of their working hours. Focus on these… Read more »
While private clubs may have been founded on principles of exclusivity, today’s members may be looking for something else – a connection to a community. Private clubs exploring ways to strengthen their brand might consider investing time and energy into greater community involvement. Here are some top reasons for a private club to expand its… Read more »
Currently, almost fifty percent of Americans work from home full time, and most will probably continue to do so in some capacity after the pandemic. But many workers will still crave the ability to collaborate and separate work from their home life. This presents a perfect opportunity to capture a new type of member who… Read more »
During the COVID-19 pandemic, many people have found themselves unable to participate in some of their favorite recreational sports. But one pastime that has proven itself relatively unaffected by restrictions and social distancing measures has been golf, even seeing a 14% increase in rounds played this past summer. This renewed interest could prove a boon… Read more »