When many people think of sports in private clubs, they might only picture tennis and golf. Yes, club leaders tend to focus on these more scenic and higher revenue-producing sports, but they may be missing out on an opportunity in niche racquet sports. Sports like pickleball, badminton, and platform tennis have fewer entry barriers than… Read more »
Tag: private club trends
How Private Clubs Can Capitalize on the 2020 Golf Boom
During the COVID-19 pandemic, many people have found themselves unable to participate in some of their favorite recreational sports. But one pastime that has proven itself relatively unaffected by restrictions and social distancing measures has been golf, even seeing a 14% increase in rounds played this past summer. This renewed interest could prove a boon… Read more »
Can Private Clubs Maintain Luxury but Move From “High Touch” to “No Touch”?
For years, private clubs have been synonymous with luxury, service, and socialization. Members expect attentive staff and look forward to a variety of in-person amenities like golf courses, pools, fitness centers, and dining outlets. But distancing measures due to COVID-19 have made “business as usual” incredibly difficult. As clubs re-open, how can they preserve their… Read more »