Gen Z and Millennials Will Pay $50 More for Better Service – What Does Your Hotel Need to Provide?

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There is a dual-pronged trend among younger consumers – minimalism and making travel a priority. They want to accumulate experience rather than stuff. That means that they are willing to spend more while on the road to make their travel experience exceptional, but not by stuffing their suitcases with gift store tchotchkes. As a leader… Read more »