Restaurant operators looking for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. Text (SMS) marketing campaigns have already proven highly effective in retail and entertainment yet remain wildly underutilized in the restaurant industry. If used correctly, text marketing can keep restaurants’ customers engaged and provide… Read more »
User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online… Read more »
Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Here are a… Read more »
Influencer marketing has a mixed reputation in the hotel industry. Many hotels are weary of imposters with delusions of grandeur trying to score free hotel stays at luxury resorts. Thankfully, the rate of imposter influencers like these has slowed significantly in the last few years. The role of influencers has evolved, and the influencer marketing… Read more »
When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), branded hotels, and sponsored ads, how can small properties stand out? Here are five ways for… Read more »
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou In the modern travel industry, many branded hotel chains offer amenities and services indistinguishable from each other. So, hotels must set themselves apart. How? They can help guests tune out… Read more »
It takes teams of hotel professionals working behind the scenes and interacting with guests to provide a top-notch hospitality experience. Now, as guests’ travel priorities have shifted, so has the scope of talent needed to meet their demands. Here are three hotel career paths that are growing and evolving the fastest in the changing landscape… Read more »
Sustainability in hotels is not a new trend. The demand has grown so high in recent years that an entire industry of “sustainable travel” uses “going green” to create an aura of luxury. Now, sustainable travel is beginning to look less aspirational, and more economical for the hotel industry. Nothing points to sustainability’s staying power… Read more »
Companies have finally returned to the office, and business travel will slowly but surely follow. But a recent survey by Deloitte has revealed some surprising trends for post-COVID business travel, and they have nothing to do with the safety protocols that have dominated business strategies in the last two years. What will your hotel need… Read more »
Busy restaurant owners might be hesitant to jump into yet another social media platform, but TikTok is becoming difficult to ignore. Considering it gains eight new users every second, has low competition for exposure, and has an algorithm that focuses on pushing content to users nearby, it is a perfect place for restaurants of all… Read more »