Word of mouth is one of the most powerful marketing tools for a hotel. And now, travelers can simply pull out their phones to check a hotel’s reputation before booking. So, it can be devastating when a hotel loses stars on review sites like TripAdvisor, Google, or Yelp. Aside from offering the best quality service,… Read more »
It’s easy to lose sight of the importance of reviews to your business. But if you understand word-of-mouth, you can understand reviews – it’s word-of-mouth on an international, nearly infinite level. Where a dissatisfied customer once would have told a friend or two about a bad experience, he can now post it online and reach… Read more »