Did COVID-19 Reset the Competition Between Hotels and Airbnb?

Since its conception, traditional hotels have struggled to compete with short-term vacation rental platforms like Airbnb. But while COVID-19 wreaked havoc on the hotel industry, it also leveled the playing field in this respect. Travelers are still looking for a unique and personalized experience, but a renewed focus on safety and reliability has given traditional… Read more »

What Can Your Hotel Do to Prevent a COVID Outbreak?

As hotels begin reopening, it’s essential for management to have a COVID-19 outbreak prevention plan. Taking a multi-pronged approach can ensure best practices are followed and that every possible measure is taken to prevent infection. Educating Employees Begin by educating your employees. It’s natural to assume that everyone has been following best practices to reduce… Read more »

Gen Z and Millennials Will Pay $50 More for Better Service – What Does Your Hotel Need to Provide?

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There is a dual-pronged trend among younger consumers – minimalism and making travel a priority. They want to accumulate experience rather than stuff. That means that they are willing to spend more while on the road to make their travel experience exceptional, but not by stuffing their suitcases with gift store tchotchkes. As a leader… Read more »

Real Changes to Implement to Improve Data Security of Your Hotel

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In previous blogs, we have discussed the importance of gathering customer data to deliver a better experience and to maintain your customer base. Once you have collected that data, it becomes your responsibility to protect it. A reputation for careless handling of data can hurt your hotel’s business, so make data security a priority. How… Read more »

How to Combine Upselling During the Pre-Stay and Check-In Processes

Upselling can take place at any point in the process. Opportunities arise from the moment the reservation is made through check-in and beyond. Front-desk and pre-stay upselling often go hand-in-hand. Ideally, it is a team effort. The pre-stay period is especially ripe for preselling because employees are not faced with a long line of check-ins they… Read more »

Drive Direct Bookings to Your Hotel Website with These Effective Tips

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Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »