A Simple Design With a Focus on Green Alternatives Speaks to Hotel Guests in 2019

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Many of today’s travelers are interested in topics like global warming, preserving the environment and other green initiatives. These issues influence the choices they make when they are on the road. Consider the benefits that green alternatives can bring to your hotel in terms of improving sustainability, reducing costs and attracting guests. Keep it simple… Read more »

Programmatic Advertising – How Can It Help You Get Your Hotel to the Websites Your Guests Are Spending Time

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As a hotel professional, you understand the importance of advertising to keep rooms filled, but how can you make sure your advertising efforts appear in front of the right people at the right time. What measures must you take to ensure you get the most out of your advertising spend? Programmatic advertising This form of… Read more »

Automation Improves the Current and Future Guests’ Experience

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As a hotel executive, you know automation is invaluable in operating more efficiently and cost-effectively. But have you considered all the ways in which automation can improve guest experience? Some of the latest automation innovations can help give guests a memorable experience that will encourage them to return and to recommend your hotel to their… Read more »

Scare Away Job Candidates With This Application Process

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If you’ve tried to hire lately – and let’s face it, hiring is an ongoing process in the hospitality industry – you know it’s a job-seeker’s market. Unemployment is at an all-time low, meaning employers need to court candidates, streamlining the hiring process and smoothing out any speedbumps that can scare off prospective employees before… Read more »

Perfect Examples of VIP Experiences to Provide for Your Guests

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You want to provide each of your hotel or resort guests a memorable experience, but you know that attracting high-end guests means taking it to the next level. Plush surroundings, high thread-counts sheets and customer service that goes above and beyond are only the beginning. Here are a few ideas to make your guests feel… Read more »

Can Artificial Intelligence in Resume Screening Solve the Job Candidate Quality Challenge?

The problem in the hospitality industry is not that there are not enough candidates. It’s that there aren’t enough quality candidates. Narrowing the field from dozens or hundreds of candidates to a select few that are qualified enough to interview can take a lot of person-hours. Can AI do some of the heavy lifting for… Read more »

GDPR Starts at the End of May – Are You Ready?

Do you know what GDPR is, and how it could impact your hospitality business? Here’s an overview of what you need to know. The General Data Protection Regulation (GDPR) is a law passed by the European Union (EU) regarding the management of the personally identifiable information (PII) belonging to citizens of its member countries. This… Read more »

What Can a Hotel Do With Its Customer Data to Improve the Relationship?

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Collecting data is a waste of time if you don’t leverage that data into creating a better customer experience, improved processes and repeat visits. Using Customer Relationship Management software (CRM) that keeps all of your data in one place can help you to operate more efficiently. Begin With the Basics: Acquire basic guest data. Keep… Read more »