Real Changes to Implement to Improve Data Security of Your Hotel

data-security-hotels

In previous blogs, we have discussed the importance of gathering customer data to deliver a better experience and to maintain your customer base. Once you have collected that data, it becomes your responsibility to protect it. A reputation for careless handling of data can hurt your hotel’s business, so make data security a priority. How… Read more »

How to Combine Upselling During the Pre-Stay and Check-In Processes

Upselling can take place at any point in the process. Opportunities arise from the moment the reservation is made through check-in and beyond. Front-desk and pre-stay upselling often go hand-in-hand. Ideally, it is a team effort. The pre-stay period is especially ripe for preselling because employees are not faced with a long line of check-ins they… Read more »

Drive Direct Bookings to Your Hotel Website with These Effective Tips

hotel-direct-bookings

Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »

Recruitment Marketing – Playing the Long Game Pays off in the Long Run

recruitment-marketing-hospitality-job-seekers

In recruiting full-time six-figure or even C-Suite employees, what is the image your company presents online? How much control do you have over company brand and recruitment? The restaurant and hotel industry is volatile, but you can’t just wait around for your dream executive to become available. Know who your ideal candidates are and where… Read more »

Transformative Travel – How Can Your Business Make a Life-Lasting Impact

transformative-travel-business-impact

It probably seems that returning from a vacation refreshed and relaxed should be enough, but today’s travelers expect more. They want a truly transformative experience. What is that, and how can your business make the most of this opportunity? Let’s explore these thoughts. What is transformative travel? Transformative travel means more than laying on the… Read more »