When Mark Zuckerburg proclaimed that the metaverse is “the next chapter in the internet” last summer, the hotel professionals began to wonder: Should we be worried? First of all: The “meta-verse” isn’t even real…yet. So, no, hotels do not need to overhaul their operations overnight. And no, virtual reality is not going to make the… Read more »
Since its conception, traditional hotels have struggled to compete with short-term vacation rental platforms like Airbnb. But while COVID-19 wreaked havoc on the hotel industry, it also leveled the playing field in this respect. Travelers are still looking for a unique and personalized experience, but a renewed focus on safety and reliability has given traditional… Read more »
Hospitality companies have been collecting data about their guests for years. But that data is basically useless if it’s collected haphazardly and nobody can interpret it. Most people don’t get into the hotel industry because they love data and statistics, and there aren’t enough people that can utilize this data properly. This is where a… Read more »