Real Changes to Implement to Improve Data Security of Your Hotel

data-security-hotels

In previous blogs, we have discussed the importance of gathering customer data to deliver a better experience and to maintain your customer base. Once you have collected that data, it becomes your responsibility to protect it. A reputation for careless handling of data can hurt your hotel’s business, so make data security a priority. How… Read more »

How to Combine Upselling During the Pre-Stay and Check-In Processes

Upselling can take place at any point in the process. Opportunities arise from the moment the reservation is made through check-in and beyond. Front-desk and pre-stay upselling often go hand-in-hand. Ideally, it is a team effort. The pre-stay period is especially ripe for preselling because employees are not faced with a long line of check-ins they… Read more »

Drive Direct Bookings to Your Hotel Website with These Effective Tips

hotel-direct-bookings

Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »

Friction-Less Hotel Experiences – How Can You Get There?

friction-less-hotel-guest-experience

Increasingly, travelers expect to see a significant part of their stays automated. On the one hand, automation can seem impersonal, but the reality is that it can drive a frictionless hotel experience by taking care of a lot of administrative tasks, allowing your employees to add the personal touch that can set your hotel apart. If a guest… Read more »

Two Areas to Focus on to Win the Airbnb Competition: Technology and Personalization

airbnb-competition-technology-personalization

Airbnb is a growing threat to the hotel industry. Many people choose Airbnb for travel accommodations because they enjoy the homey experience it offers. It can make them feel less like a tourist at a destination and more like a resident. There are a couple of ways for hotels to approach this competition – compete on their terms or your own. For example, the difference that technology and personalization can make.  Technology  One of… Read more »