To my fellow Hospitality Professionals, Just three months ago, the unemployment rate was at an all-time low of 3.5%, and it was a candidate’s market. Now, as I write this, the unemployment rate is hovering around 20%, and the hospitality industry is feeling it the most. We are watching our industry and its needs change… Read more »
Tag: Hotel Executive Recruiters
How to Combine Upselling During the Pre-Stay and Check-In Processes
Upselling can take place at any point in the process. Opportunities arise from the moment the reservation is made through check-in and beyond. Front-desk and pre-stay upselling often go hand-in-hand. Ideally, it is a team effort. The pre-stay period is especially ripe for preselling because employees are not faced with a long line of check-ins they… Read more »
Drive Direct Bookings to Your Hotel Website with These Effective Tips
Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »
What Does the Hotel Guest in 2020 Want?
Travelers look for accommodations that are like home but better. And in 2020, people increasingly automate their homes. They want to bring that experience with them on the road. They wish to be able to stream the same entertainment they do at home. They want to control light and temperature from their smartphones, and they… Read more »
Overcome Slow Season at Your Hotel This Winter
If your hotel is in a location that tends to attract summer vacationers or bring in conferences and conventions when the weather is nice, you may find that the winter season is slower than you’d like. But you still have the same number of rooms to fill and similar expenses. How can you keep your… Read more »
Friction-Less Hotel Experiences – How Can You Get There?
Increasingly, travelers expect to see a significant part of their stays automated. On the one hand, automation can seem impersonal, but the reality is that it can drive a frictionless hotel experience by taking care of a lot of administrative tasks, allowing your employees to add the personal touch that can set your hotel apart. If a guest… Read more »
Two Areas to Focus on to Win the Airbnb Competition: Technology and Personalization
Airbnb is a growing threat to the hotel industry. Many people choose Airbnb for travel accommodations because they enjoy the homey experience it offers. It can make them feel less like a tourist at a destination and more like a resident. There are a couple of ways for hotels to approach this competition – compete on their terms or your own. For example, the difference that technology and personalization can make. Technology One of… Read more »
4 Ways to Attract (and Help) the Solo Traveler to Your Hotel
Increasingly, travelers are not waiting for a willing companion to hit the road. They are packing their bags and going solo. This is a travel sector you can’t afford to ignore. How can you make your hotel a go-to destination for those traveling alone? Consider varying needs All solo travelers are not alike. According to… Read more »
How to Encourage Hotel Guests to Share Photos on Instagram
Instagram can be an amazing resource for your hotel – promoting your brand and making your hotel a go-to destination. Of course, establishing an Instagram marketing strategy of your own is essential. For example, sharing and encouraging your employees to share photos from behind the scenes can be fun and engaging. But happy guests can be your best advertisers. Here’s how you… Read more »
How Much Revenue Is an Online Review Worth?
The value of online reviews is clear. Research indicates that as many as 97% of consumers consult online reviews before making a purchasing decision. That seems like a very high number for something you have no control over. Is there a way to determine how much each review is worth to your business? How much each bad one… Read more »