Drive Direct Bookings to Your Hotel Website with These Effective Tips

hotel-direct-bookings

Bargain travelers love Online Travel Agencies (OTAs), but hoteliers and even seasoned travelers frequently don’t. They give travelers little control over their experience. Hotel executives hate the high commissions they must pay and their inability to market based on service and amenities rather than just on price. This change is particularly challenging for boutique hotels… Read more »

Friction-Less Hotel Experiences – How Can You Get There?

friction-less-hotel-guest-experience

Increasingly, travelers expect to see a significant part of their stays automated. On the one hand, automation can seem impersonal, but the reality is that it can drive a frictionless hotel experience by taking care of a lot of administrative tasks, allowing your employees to add the personal touch that can set your hotel apart. If a guest… Read more »

Two Areas to Focus on to Win the Airbnb Competition: Technology and Personalization

airbnb-competition-technology-personalization

Airbnb is a growing threat to the hotel industry. Many people choose Airbnb for travel accommodations because they enjoy the homey experience it offers. It can make them feel less like a tourist at a destination and more like a resident. There are a couple of ways for hotels to approach this competition – compete on their terms or your own. For example, the difference that technology and personalization can make.  Technology  One of… Read more »

How to Encourage Hotel Guests to Share Photos on Instagram

Instagram can be an amazing resource for your hotel – promoting your brand and making your hotel a go-to destination. Of course, establishing an Instagram marketing strategy of your own is essential. For example, sharing and encouraging your employees to share photos from behind the scenes can be fun and engaging. But happy guests can be your best advertisers.  Here’s how you… Read more »

Virtual Reality and Holograms – How Does That Help Your Hotel With Event Marketing?

Part of your competitive advantage in attracting event planners to your hotel is the quality of the accommodations you have to offer. Planners want to see that you have clean, comfortable rooms, and meeting and conference space that can handle their needs. Making a great impression can be a major factor in bringing new and… Read more »