Instagram can be an amazing resource for your hotel – promoting your brand and making your hotel a go-to destination. Of course, establishing an Instagram marketing strategy of your own is essential. For example, sharing and encouraging your employees to share photos from behind the scenes can be fun and engaging. But happy guests can be your best advertisers. Here’s how you… Read more »
Where once people went straight from their homes into a retirement home, the transition is now longer and more complex. Younger seniors who are eager to ditch the obligation of keeping up a home and yard may still be healthy and active and looking for ways to keep busy and fulfilled. As boomers begin to reach retirement… Read more »
When hiring for your restaurant or hotel, it can be tough to balance the need to get open positions filled ASAP and the wisdom of taking the time to make sure you get it right the first time. And who can blame you? A bad hire can cost as much and two and a half times their salary to replace. But… Read more »
The value of online reviews is clear. Research indicates that as many as 97% of consumers consult online reviews before making a purchasing decision. That seems like a very high number for something you have no control over. Is there a way to determine how much each review is worth to your business? How much each bad one… Read more »
As a hospitality professional, you know there are many opportunities in the industry. Getting a little expert advice can help you make smarter career decisions – whether you’re looking for your first management position, changing industries, juggling offers or hoping to relocate to a highly desirable location. You may have questions like: Which opportunity is… Read more »
Your managers can really set the tone for your restaurant, hotel or resort. They can be instrumental in your success – or failure. That’s why it’s critical to choose a prehire screening process that identifies the traits and talents you want your managers to have and eliminate those who possess tendencies you want to avoid.… Read more »
In recent years, several trends have entered the hospitality industry. While some of them are likely to fall by the wayside, many appear to have staying power. Embrace these trends to attract new guests and encourage previous visitors to make a return trip. Bleisure Travel For many people who are overscheduled or on a tight… Read more »
Today’s consumer has virtually limitless access to accommodation information before making the decision to book a hotel. Where they once picked up the phone and made a reservation, they can now spend hours comparing various hotels side by side. How can you stand out above your competition and attract new and returning visitors? Highlight your… Read more »
Hospitality employers sometimes wonder if annual performance reviews are worth the time and energy they spend preparing for them. What’s the payoff? They cause stress for employees and may not be an effective method for evaluating and improving performance. Is it time to reconsider your process? Timeliness. In a consumer-facing business like hospitality, it’s essential… Read more »
A quick perusal of their resume offers an overview of a candidate’s skills and experience. A few probing interview questions will confirm them. Soft skills are harder to evaluate. You must get behind the candidate’s interview face to really get to know him and learn what he may be like on the job. Approach interviews… Read more »
