5 Myths About the Hospitality Job Market During the Pandemic

With record unemployment, it’s natural to assume that hiring for hospitality positions is a cakewalk right now. But COVID-19 presents so many unique challenges that make the hospitality job market tricky to navigate. There’s no precedent to guide the strategies of both job seekers and employers, leaving many to rely on broad assumptions. Here are… Read more »

Can Private Clubs Maintain Luxury but Move From “High Touch” to “No Touch”?

For years, private clubs have been synonymous with luxury, service, and socialization. Members expect attentive staff and look forward to a variety of in-person amenities like golf courses, pools, fitness centers, and dining outlets. But distancing measures due to COVID-19 have made “business as usual” incredibly difficult. As clubs re-open, how can they preserve their… Read more »

How Are Changing Dining Trends Affecting the Country Club?

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Today’s club members are likely to have a much different attitude than those in previous decades. Country clubs were once primarily the purview of men only who might bring their wives and children in for tennis lessons or a family dinner (dressed up, of course). The atmosphere was one of dark wood, leather chairs, accompanied by cigars and lavish meals. Modern clubs are more inclusive, or they need to… Read more »

What Does Your Country Club Need to Attract the Modern Family as New Members?

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Families have changed throughout the years. Parents are more engaged and likely to prioritize family time. Typically, they no longer leave the kids home while parents go to the club. This can be attributed to the growth of families where both parents work and share more equally the joys and responsibilities of raising their children.… Read more »

The Evolving Country Club – What Menu Items Are Members Seeking?

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If you want to retain and grow country club memberships, you need to adapt your offerings to the tastes of younger people while keeping older current members happy. Many of today’s diners are foodies and have developed sophisticated palates. They may have been raised watching The Food Network and Top Chef, and become familiar with cuisines and techniques foreign to many older diners.… Read more »