First, there was Cryptocurrency, then there was talk of the metaverse. Now everyone is discussing NFTs (or non-fungible tokens). At first, these all seem like concepts only applicable to tech industries or gaming forums. But some notable restaurant chains like Mcdonald’s and Panera have jumped in on these virtual trends, including NFTs. While the practical… Read more »
When Mark Zuckerburg proclaimed that the metaverse is “the next chapter in the internet” last summer, the hotel professionals began to wonder: Should we be worried? First of all: The “meta-verse” isn’t even real…yet. So, no, hotels do not need to overhaul their operations overnight. And no, virtual reality is not going to make the… Read more »
It’s no secret that during COVID travelers put a premium on cleanliness and flexibility. Now, as travelers plan post-pandemic trips, their priorities seem to have shifted. But hotels have already made drastic changes to their operations and staffing to address the needs of the pandemic. Here is how the previous changes will help (or hinder)… Read more »
The COVID pandemic has gone on for almost two years, and clubs have not only survived: they have thrived. Partly due to a historic golf boom, partly from decreased competition in other hospitality industries, and partly from a large migration to the suburbs. But to truly take advantage of this perfect storm, most clubs need… Read more »
It is that time of year again: everyone puts out their predictions for next year’s hottest restaurant trends. Which ingredients will top menus? What is the next big fad diet? What dining experiences will be hot? But many of these trend predictions leave out one of the most important aspects of a restaurant: the staff.… Read more »
For decades, the loyalty program has been a tried-and-true marketing tactic for the restaurant industry. But loyalty programs have evolved far beyond the simple punch card. With a bit of data management and creativity, restaurants can attract new customers, and existing customers can receive more meaningful perks. Here is how loyalty programs are truly a… Read more »
Across the country, hotels are struggling to open at full capacity due to a lack of available hourly workers. In previous blog posts, we have discussed technology’s role as a perk that elevates the hotel guest experience. But with the tightening labor market, technology will become less of a bonus and more of an essential… Read more »
Currently, almost fifty percent of Americans work from home full time, and most will probably continue to do so in some capacity after the pandemic. But many workers will still crave the ability to collaborate and separate work from their home life. This presents a perfect opportunity to capture a new type of member who… Read more »
Today’s travelers are increasingly aware of the carbon footprint that their travel has. Unsurprisingly, hotels are investing in sustainability initiatives in response. Existing hotels are being refitted and new hotels are being built with energy-reducing technology. But are these physical changes enough to significantly improve hotel sustainability across the industry? Unless the entire hotel team… Read more »
Ghost kitchen: It’s the buzzword on everyone’s lips in the hospitality industry lately. But what exactly is it? Basically, it’s a commercial cooking space rented by either virtual restaurants or more traditional dining venues. They exclusively focus on creating food to be delivered to customers. Unsurprisingly, interest in them has surged since the onset of… Read more »