Common sense (and countless psychology studies) tells us that positive reinforcement is the best way to motivate, engage, and retain workers. Unfortunately, the fast-paced environments of hotels make it challenging for leaders to slow down and find time to express gratitude and give kudos to their hardworking staff. While there is no replacement for telling… Read more »
Social media has long been a platform for personal relationships and communication. Now, as the lines between personal and professional spaces are blurring, the digital world of social media is as well. Considering that over 80% of Americans have a social media account, any hospitality professional would be wise to assess how they use social… Read more »
Busy restaurant owners might be hesitant to jump into yet another social media platform, but TikTok is becoming difficult to ignore. Considering it gains eight new users every second, has low competition for exposure, and has an algorithm that focuses on pushing content to users nearby, it is a perfect place for restaurants of all… Read more »
It’s no secret that LinkedIn is a hotspot for recruiting and networking, even for frontline managers in Hospitality. And if used correctly, even Facebook, Instagram, and Twitter can become an asset to those looking to strengthen their professional reputation. However, if used incorrectly, these platforms can stall the career of even the most talented hospitality… Read more »
First, there was Cryptocurrency, then there was talk of the metaverse. Now everyone is discussing NFTs (or non-fungible tokens). At first, these all seem like concepts only applicable to tech industries or gaming forums. But some notable restaurant chains like Mcdonald’s and Panera have jumped in on these virtual trends, including NFTs. While the practical… Read more »
When Mark Zuckerburg proclaimed that the metaverse is “the next chapter in the internet” last summer, the hotel professionals began to wonder: Should we be worried? First of all: The “meta-verse” isn’t even real…yet. So, no, hotels do not need to overhaul their operations overnight. And no, virtual reality is not going to make the… Read more »
It’s no secret that during COVID travelers put a premium on cleanliness and flexibility. Now, as travelers plan post-pandemic trips, their priorities seem to have shifted. But hotels have already made drastic changes to their operations and staffing to address the needs of the pandemic. Here is how the previous changes will help (or hinder)… Read more »
The COVID pandemic has gone on for almost two years, and clubs have not only survived: they have thrived. Partly due to a historic golf boom, partly from decreased competition in other hospitality industries, and partly from a large migration to the suburbs. But to truly take advantage of this perfect storm, most clubs need… Read more »
It is that time of year again: everyone puts out their predictions for next year’s hottest restaurant trends. Which ingredients will top menus? What is the next big fad diet? What dining experiences will be hot? But many of these trend predictions leave out one of the most important aspects of a restaurant: the staff.… Read more »
For decades, the loyalty program has been a tried-and-true marketing tactic for the restaurant industry. But loyalty programs have evolved far beyond the simple punch card. With a bit of data management and creativity, restaurants can attract new customers, and existing customers can receive more meaningful perks. Here is how loyalty programs are truly a… Read more »
