In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Dynamic pricing, or yield management, involves adjusting room rates in real-time based on supply and demand, with… Read more »
Restaurant operators looking for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. Text (SMS) marketing campaigns have already proven highly effective in retail and entertainment yet remain wildly underutilized in the restaurant industry. If used correctly, text marketing can keep restaurants’ customers engaged and provide… Read more »
As in every other industry, Artificial Intelligence has many hospitality recruiters on the edge of their seats. How can this technology be utilized? How will this technology change the industry? Will it replace certain roles? Our recruiting team has already discovered ways to leverage AI to research markets, build prospective candidate lists, efficiently catalogue candidate… Read more »
What resources can you use to create an attention-grabbing resume? Having a friend or colleague proofread your resume is always a great idea. But when many large companies utilize technology to receive and screen resumes, wouldn’t it make the most sense to introduce your resume to cutting-edge technology first? Resume, meet ChatGPT! You don’t need… Read more »
If you work in the restaurant industry, we don’t need to tell you how irritating, and usually financially detrimental, reservation no-shows are. It can throw operations out of balance and often creates staff resentment toward diners. While there is no one-size-fits-all solution, there are several ways you can control the rising rate of reservation no-shows.… Read more »
When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), branded hotels, and sponsored ads, how can small properties stand out? Here are five ways for… Read more »
Sustainability in hotels is not a new trend. The demand has grown so high in recent years that an entire industry of “sustainable travel” uses “going green” to create an aura of luxury. Now, sustainable travel is beginning to look less aspirational, and more economical for the hotel industry. Nothing points to sustainability’s staying power… Read more »
The drive-thru industry is transforming. A booming convenience culture, super-charged by a pandemic, has given rise to consumers seeking ways to receive meals faster and with less friction. Yet at the same time, diners also crave a unique and high-quality dining experience. Operations, technologies, and even physical building structures are rapidly evolving to accommodate the… Read more »
Common sense (and countless psychology studies) tells us that positive reinforcement is the best way to motivate, engage, and retain workers. Unfortunately, the fast-paced environments of hospitality make it challenging for leaders to slow down and find time to express gratitude and give kudos to their hardworking staff. While there is no replacement for telling… Read more »
Social media has long been a platform for personal relationships and communication. Now, as the lines between personal and professional spaces are blurring, the digital world of social media is as well. Considering that over 80% of Americans have a social media account, any hospitality professional would be wise to assess how they use social… Read more »