For decades, the loyalty program has been a tried-and-true marketing tactic for the restaurant industry. But loyalty programs have evolved far beyond the simple punch card. With a bit of data management and creativity, restaurants can attract new customers, and existing customers can receive more meaningful perks. Here is how loyalty programs are truly a… Read more »
Across the country, hotels are struggling to open at full capacity due to a lack of available hourly workers. In previous blog posts, we have discussed technology’s role as a perk that elevates the hotel guest experience. But with the tightening labor market, technology will become less of a bonus and more of an essential… Read more »
Currently, almost fifty percent of Americans work from home full time, and most will probably continue to do so in some capacity after the pandemic. But many workers will still crave the ability to collaborate and separate work from their home life. This presents a perfect opportunity to capture a new type of member who… Read more »
Today’s travelers are increasingly aware of the carbon footprint that their travel has. Unsurprisingly, hotels are investing in sustainability initiatives in response. Existing hotels are being refitted and new hotels are being built with energy-reducing technology. But are these physical changes enough to significantly improve hotel sustainability across the industry? Unless the entire hotel team… Read more »
Ghost kitchen: It’s the buzzword on everyone’s lips in the hospitality industry lately. But what exactly is it? Basically, it’s a commercial cooking space rented by either virtual restaurants or more traditional dining venues. They exclusively focus on creating food to be delivered to customers. Unsurprisingly, interest in them has surged since the onset of… Read more »
Hospitality companies have been collecting data about their guests for years. But that data is basically useless if it’s collected haphazardly and nobody can interpret it. Most people don’t get into the hotel industry because they love data and statistics, and there aren’t enough people that can utilize this data properly. This is where a… Read more »
While the pandemic itself won’t be around forever, it will have some long-lasting effects on how travelers approach making their plans. Of course, sanitation and safety will be a major concern for travelers when they venture out to a hotel. But, what else will be at the top of hotel guests’ minds during, and even… Read more »
For years, private clubs have been synonymous with luxury, service, and socialization. Members expect attentive staff and look forward to a variety of in-person amenities like golf courses, pools, fitness centers, and dining outlets. But distancing measures due to COVID-19 have made “business as usual” incredibly difficult. As clubs re-open, how can they preserve their… Read more »
In previous blogs, we have discussed the importance of gathering customer data to deliver a better experience and to maintain your customer base. Once you have collected that data, it becomes your responsibility to protect it. A reputation for careless handling of data can hurt your hotel’s business, so make data security a priority. How… Read more »
Would you like data with that? The fast-food market has always been competitive, but in a time when in-person contact is being kept to a minimum, the popularity of the low-contact drive-thru experience is growing even faster. How can restaurants keep or increase their market share? By leveraging tech in every customer encounter. What does… Read more »
