Instagram can be an amazing resource for your hotel – promoting your brand and making your hotel a go-to destination. Of course, establishing an Instagram marketing strategy of your own is essential. For example, sharing and encouraging your employees to share photos from behind the scenes can be fun and engaging. But happy guests can be your best advertisers. Here’s how you… Read more »
In a tight job market, you can’t afford to leave any stone unturned when it comes to attracting and retaining talent. Don’t underestimate the importance of your employer brand and reputation among job seekers. How Large Is the Impact of Reputation? A recent report indicated 89 percent of job seekers say reputation matters a great… Read more »
LinkedIn continues to grow as a recruiting source. If you know the recruiters will be coming there, what do you need to do to capture their attention? Plenty of people with similar skills and experience have profiles posted to LinkedIn as well. It’s up to you to set yourself apart. Make sure you include the… Read more »
Increasingly hiring managers are relying on social media like LinkedIn to find or evaluate talent. Whether they reach out to you proactively or review your online profile once you’ve sent them a resume, it’s critical that your profile send the right message. Keep It Positive Don’t put “Looking for new opportunities” in your headline. Avoid… Read more »
Increasingly people depend on social media to get information and make purchasing decisions. As a restaurant owner there are several ways that you can leverage social media to make your restaurant more successful. Attract New Customers Offer discounts through online deal sites like Groupon, Living Social, Deal Chicken, etc. Discounts can bring in new customers… Read more »
How important is social media to your business? In short, you can’t afford not to leverage its potential, as hospitality companies and social media work together to successfully drive guest engagement. Here’s a look at boosting your online presence via various tools – and how they can help you increase reservations, customer satisfaction and return… Read more »
