How Senior Living Can Tap into a Wider Talent Pool with Social Media

Social Media Recruiting to Gain more candidates

Finding and keeping talented workers has always been an uphill battle for the senior living industry. As rewarding as the industry can be, it’s an often overlooked-job market that isn’t well understood by job seekers. But amid record-high unemployment, senior living communities have the opportunity to recruit a variety of talented jobseekers from adjacent struggling… Read more »

How to Encourage Hotel Guests to Share Photos on Instagram

Instagram can be an amazing resource for your hotel – promoting your brand and making your hotel a go-to destination. Of course, establishing an Instagram marketing strategy of your own is essential. For example, sharing and encouraging your employees to share photos from behind the scenes can be fun and engaging. But happy guests can be your best advertisers.  Here’s how you… Read more »

Your Reputation Matters (Even More Than You Think!)

reputation-matters

In a tight job market, you can’t afford to leave any stone unturned when it comes to attracting and retaining talent. Don’t underestimate the importance of your employer brand and reputation among job seekers. How Large Is the Impact of Reputation? A recent report indicated 89 percent of job seekers say reputation matters a great… Read more »

How Can Social Media Impact Your Restaurant’s Success?

Increasingly people depend on social media to get information and make purchasing decisions. As a restaurant owner there are several ways that you can leverage social media to make your restaurant more successful. Attract New Customers Offer discounts through online deal sites like Groupon, Living Social, Deal Chicken, etc. Discounts can bring in new customers… Read more »

Your Online Presence is Important

How important is social media to your business? In short, you can’t afford not to leverage its potential, as hospitality companies and social media work together to successfully drive guest engagement. Here’s a look at boosting your online presence via various tools – and how they can help you increase reservations, customer satisfaction and return… Read more »