Blog

A Simple Design With a Focus on Green Alternatives Speaks to Hotel Guests in 2019

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Many of today’s travelers are interested in topics like global warming, preserving the environment and other green initiatives. These issues influence the choices they make when they are on the road. Consider the benefits that green alternatives can bring to your hotel in terms of improving sustainability, reducing costs and attracting guests. Keep it simple… Read more »

How Can You Make Customers Feel Less Guilty About Consuming Desserts?

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American diners continue to make their best effort at eating healthy meals. One of the latest trends is an attempt to reduce sugar intake. And since dining out has become a regular occasion rather than an occasional indulgence, it can be tough to persuade customers to treat themselves with an indulgent dessert. But, with a… Read more »

Finding the Perfect Fit Is Hard – Should You Stretch to Hire the Candidate in 2019

The talent market is tight and shows no signs of letting up. But, how can you afford to compromise when building a quality team? It all comes down to separating your must-haves from your like-to-haves. Stand firm on your must-haves and use your best judgment on the rest. What can you do when presented with… Read more »

Programmatic Advertising – How Can It Help You Get Your Hotel to the Websites Your Guests Are Spending Time

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As a hotel professional, you understand the importance of advertising to keep rooms filled, but how can you make sure your advertising efforts appear in front of the right people at the right time. What measures must you take to ensure you get the most out of your advertising spend? Programmatic advertising This form of… Read more »

Is Your Restaurant Using Automation in Every Possible Way to Improve Efficiency?

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As budgets get tighter and the demand for talent grows, restaurants must learn to do more with less. One of the means to achieve this is through the use of automation. Consider how you can employ automation to make your restaurant more efficient and profitable. Reservation manager Digital reservation management systems may be one of… Read more »

Recruitment Marketing – Playing the Long Game Pays off in the Long Run

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In recruiting full-time six-figure or even C-Suite employees, what is the image your company presents online? How much control do you have over company brand and recruitment? The restaurant and hotel industry is volatile, but you can’t just wait around for your dream executive to become available. Know who your ideal candidates are and where… Read more »

Automation Improves the Current and Future Guests’ Experience

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As a hotel executive, you know automation is invaluable in operating more efficiently and cost-effectively. But have you considered all the ways in which automation can improve guest experience? Some of the latest automation innovations can help give guests a memorable experience that will encourage them to return and to recommend your hotel to their… Read more »

Competing for top-tier hospitality talent in today’s highly competitive hiring climate

As a result of the current competitive hospitality employment market and low unemployment rates, more candidates than ever before are receiving multiple offers, accepting counter-offers and demanding higher salaries. Is your company strategically positioned to prosper in today’s extremely competitive hiring environment? The unfortunate reality is that the majority of hospitality companies are not positioned… Read more »

Scare Away Job Candidates With This Application Process

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If you’ve tried to hire lately – and let’s face it, hiring is an ongoing process in the hospitality industry – you know it’s a job-seeker’s market. Unemployment is at an all-time low, meaning employers need to court candidates, streamlining the hiring process and smoothing out any speedbumps that can scare off prospective employees before… Read more »