As the population of Americans aging into retirement age grows, the demand for senior living also grows. While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. What does this mean? It means that senior living sales professionals need a different set of skills to… Read more »
User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online… Read more »
There is no doubt about it – the wellness travel industry is here to stay, showing steady growth since the end of the pandemic. However, this doesn’t necessarily mean that travelers are now flocking in droves to traditional hotel gyms and beauty spas. Travelers want to leave hotels and resorts feeling more revitalized and healthier… Read more »
Hotel human resources and executive teams can make the best-laid plans for diversity initiatives, but they will never see success without truly inclusive hotel workplaces for their teams. This brings about two questions for hotel owners – “What does it mean to be inclusive?” and “Why should I care?”. Inclusive workplaces consist of employees who… Read more »
Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Here are a… Read more »
The hottest topic of discussion at industry conferences lately has been dynamic pricing for restaurants, a data-backed strategy that adjusts menu prices on demand. This strategy, also known as “surge pricing”, has been successful in other industries like ride-sharing and airlines, but its implementation in the restaurant industry is still up for fiery debate. Here… Read more »
If you work hard and perform well, your hospitality career will take off, right? Not exactly. While hard work is indeed the crux of a successful career, it will only get you so far. If you aren’t sure why your hospitality career has stalled despite performing well and working hard, it may be time to… Read more »
Whether voluntarily or legally obligated, hospitality employers have made record-setting pay rate increases in 2023. However, many companies are still struggling to attract talent due to a low unemployment rate. When employers compete for talent in a small talent pool, they need more than increased pay to gain the upper hand. These conditions will produce… Read more »
Between the rise in unreliable third-party to-go orders and a recent wave of price increases, there has been an increase in nasty reviews online. For some restaurant managers, over-the-top, bad reviewers simply do not merit a response, especially if the diners were unruly or rude. But responding to these might be in a restaurant’s best… Read more »
Whether you are a hotel professional trying to climb the ladder, or transitioning mid-career into hotels, the path to becoming a hotel general manager can sometimes be unclear. While each brand, region, and even property has its quirks, there are a few things that every hotel manager needs to be successful. Consider these skills when… Read more »