Restaurant technology development has taken off at an unprecedented pace in the last five years. Technology companies touted everything from flashy robots to sophisticated operating systems as “the next big thing” in restaurants. However, rapid development also means growing pains. Which of these restaurant technology trends are living up to expectations, and which trends simply… Read more »
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How Hotels Can Make Employee Childcare Benefits a Reality
The most competitive hospitality employers never stop asking themselves “How can we attract and keep the best hotel employees?” Competitive salary and healthcare benefits tend to be the first strategies that come to mind, but a recent statistic presents another opportunity. According to the Bank of America Institute, the average household cost of childcare has… Read more »
4 Mistakes Hospitality Employers Make When Conducting a Confidential Search
Having an easily recognizable employer brand is invaluable to hospitality companies seeking to attract candidates. However, some hiring situations require a more discrete approach. Whether a hospitality company wants to limit the number of unqualified candidates, shield business plans from competitors, or minimize operations disruptions during executive turnover, confidential searches can be a valuable strategy.… Read more »
5 Strategies to Build Trust as a Hospitality Employer
“Trust is the highest form of human motivation. It brings out the very best in people.” – Stephen R. Covey For hospitality employers looking for the magic ingredient for motivating their teams, they can look no further than trust. Trust improves retention, productivity, and morale. Without it, employees will quickly leave, or worse, stick around… Read more »
Sales Management Careers in Senior Living – What are the 3 Must-Have Traits for Success?
As the population of Americans aging into retirement age grows, the demand for senior living also grows. While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. What does this mean? It means that senior living sales professionals need a different set of skills to… Read more »
Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content
User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online… Read more »
5 Wellness Travel Trends Blurring the Line Between Hospitality and Healthcare
There is no doubt about it – the wellness travel industry is here to stay, showing steady growth since the end of the pandemic. However, this doesn’t necessarily mean that travelers are now flocking in droves to traditional hotel gyms and beauty spas. Travelers want to leave hotels and resorts feeling more revitalized and healthier… Read more »
The Power of “We”: Why Inclusive Hotel Workplaces See More Success
Hotel human resources and executive teams can make the best-laid plans for diversity initiatives, but they will never see success without truly inclusive hotel workplaces for their teams. This brings about two questions for hotel owners – “What does it mean to be inclusive?” and “Why should I care?”. Inclusive workplaces consist of employees who… Read more »
How to Tell if Your Country Club Marketing is Stuck in the Rough
Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Here are a… Read more »
The Pros and Cons of Dynamic Pricing for Restaurants
The hottest topic of discussion at industry conferences lately has been dynamic pricing for restaurants, a data-backed strategy that adjusts menu prices on demand. This strategy, also known as “surge pricing”, has been successful in other industries like ride-sharing and airlines, but its implementation in the restaurant industry is still up for fiery debate. Here… Read more »