5 Reasons Social Media Will Help Your Hospitality Venue

When you’re busy running a hotel, restaurant or resort, it’s common to make marketing and reputation management one of your lowest priorities. But marketing is essential to managing the perception of your brand and driving new and repeat business.

Social media is one of the simplest aspects of marketing that can be used to reach your target audience while putting a human face on your business.

Here are 5 things you can achieve with social media.

Create a real connection

Why have an arms-length relationship with your customers when you can get to know each other on a real human level? Show your personality in a way consistent with your brand, whether that means adding a little humor to your interactions or sharing your expertise in fine wines or dining.

Provide shareable content

Fill your social media platforms with content visitors will be eager to share online such as specials, coupons, and discounts. Publish stories, pictures or video that viewers will want to share with family and friends. Make that real connection with engaging content.

Take customers behind the scenes

Give a video tour of your kitchen in action. Share employee profiles. Tell visitors about future plans are for expansion, whether you’re building out your current venue or opening a new one. Anything that is behind the scenes will generate more views and engagement.

Give helpful tips to your consumers

Tell them how far in advance they should book special events. Let them know about “shoulder season”– the dates when your area is off season, but still a great place to visit. Ask your chefs to provide cooking or prep tips.

Interact with customers

Manage your reputation by responding directly to customers. Thank those who compliment you. Resolve problems for those who were unhappy with their experience at your venue. Take a “let us make you happy “approach rather than a defensive approach. Above all, take it offline if possible. It’s easy for those sorts of conversations to get out of control.

For more tips on marketing your hotel, resort or restaurant or help to acquire outstanding hospitality talent, contact the hospitality recruiting experts at Horizon Hospitality. We offer industry insights and hotel recruiting expertise. Contact us today to learn more or begin your search.

 

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