Be Prepared to Meet the Needs of International Travelers

A growing larger portion of hospitality revenue comes from international travelers. By considering and preparing for their unique needs, you can encourage repeat and referral business and develop a steady stream of business. Consider the many factors involved in pleasing international customers. The most important are to speak their language, understand their culture and accommodate any special needs.

Speaking the language.

What language do your international visitors commonly speak? Do you have people on your staff who can speak those languages or can you recruit for them? Adapt your signage and any forms or documentation, as well. Some cultures value independence and have a strong sense of pride. They may be embarrassed to ask where the restroom is or for help in completing a simple form.

Understanding their culture.

Accommodating international travelers requires more than just bilingual staff. Consider also what cultural factors you must take into consideration.

  • What time do they prefer to eat?
  • What foods are forbidden or preferred?
  • Must genders be separated?
  • How do they feel about alcohol?

Accommodating their needs

Be aware of any holidays or religious observances that may occur during their visit and stock up on any needed supplies. Provide Kosher or Hallal foods for those from the Middle East. Keep restaurants open late to please Greek or Spanish travelers.

How can you ensure you are prepared?

Take advantage of advance reservations to conduct some research into preferences and what you must do to accommodate them. Conduct surveys to gain an understanding of who your international guests are. The efforts you put in up front could gain you a whole new clientele.

International travelers whose needs are met in your hotel or restaurant will tell their friends and colleagues, and you can attract more people. You can even use this proven success in future marketing efforts to target specific areas.

For more advice on accommodating international travelers or for help recruiting culturally diverse hospitality professionals, contact the experts at Horizon Hospitality. Whether you are looking for a bilingual restaurant manager or a hotel director with international experience, we can help you find the perfect-fit talent.

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