What Food Habits Do We See in Millennials?

Increasingly, millennials make up a larger percentage of restaurant revenue. How can you capture some of this market share for yourself? Find ways to adapt your restaurant to their preferences.

What do you need to know about the millennial diner?

They enjoy trying new places. This can be to your advantage in attracting new diners, but how can you build loyalty? Make your place new every time they visit! Offer a large menu with plenty of opportunities to customize their meals. Take a page from the chains that resonate with millennials, such as Starbucks, Chipotle and Panera by providing a quality product that they can order in limitless combinations to create the meal that’s right for them.

They follow (and often set) trends. It’s important to the health of your business that you keep up with what’s hot. Many of them follow special diets, because of personal preference or medical necessity.  Popular diets like vegan or paleo may come and go, but if someone is gluten or lactose intolerant and they know that they can count on your restaurant for a safe and delicious meal, they will keep coming back.

They eat on the run. Millennials are a big part of the recent popularity of food trucks. It’s so easy to just run out and pick up a quick meal and take it back to the office or wherever they were heading. You may not be able to purchase a food truck to jump on this bandwagon, but you can make it easier for diners to get a quick meal from your restaurant.  Provide a to-go option for your customers. If they can order and even pay online, that’s even better.

Millennials are social, both online and in real life. Use your website, Facebook page and Twitter account to advertise specials, publish your menus, and – if possible – provide nutritional information.  Social media is the best place to reach millennials, but this is just the beginning. Quality, customization and convenience are the keys to winning the hearts of millennial diners.

Looking for ideas to attract millennial diners? Need help finding the best possible staff for your restaurant, hotel or resort? Contact Horizon Hospitality today. We are the experts in recruiting for the hospitality industry. We can help you to increase profits and reduce stress.

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