What Do Millennials Expect When They Travel?

Millennials make traveling a priority. But because they are still in their early careers and their disposable income is limited, they must make other sacrifices in order to afford travel. This means they expect more from their travel dollar. And because their travel adventures are just beginning, building loyalty now can bring your hotel or resort return and referral income for decades to come.

What Do Millennial Travelers Want?

According to a recent survey by Chase Card Services, millennials are more likely to look for accommodations close to public transportation than older travelers, but they are more likely to use spas and other premium services.  Young guests often want pet-friendly hotels, and are eager to sign up for rewards programs.

How Can Your Business Adapt?

While you can’t move your building closer to a bus route, if you are fortunate enough to be just steps away from public transport, be sure that perk is mentioned in your marketing materials. If you are not so lucky, consider providing shuttles service to help your millennial travelers get closer to their destinations.

How Can You Best Earn the Millennial Travel Dollar?

  • Keep your rates low and provide plenty of opportunities to upgrade.  If you can attract them with a low room rate, they will have plenty of room in their budget to book massages and facials.
  • If you can do it without disturbing your other guests, provide accommodations for pets to bring in animal-loving travelers.
  • Establish a loyalty program where they can earn rewards to encourage return visits.

Can You Use Their Social Influence To Your Advantage?

It’s important to make travel experiences memorable for millennials, since they are likely to share their experiences publically. While older travelers may tell a few friends about their positive or negative vacation experiences, millennials will share their feedback on social media and review your establishment online. The reach of just one of your guests has expanded exponentially.

By winning them over with low rates, making their stays enjoyable and encouraging their loyalty with a rewards program, you’ll set yourself apart from the competition. Earn their respect now, when they’re on a budget and they will return again and again with more disposable income each time.

If you want other tips to attract guests to your hotel or resort or need help finding the right hospitality professionals to manage and staff your properties, contact the experts at Horizon Hospitality today.

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