Independent Hotels: How Do You Compete With The National Brands?

It’s tougher every year for independent hotels to compete with large international chains. But with a proactive approach and attention to detail, small boutique hotels can carve out their own niche.

Provide better service. Guests are attracted to independent hotels because they are tired of the cookie-cutter experience they get at large chains. Train your staff to go above and beyond and give them the tools they need to make customer-pleasing decisions independently.

Hire for attitude. Your staff is a critical part of guest experience. A friendly smile will be remembered long after a computer glitch. And honest interactions are much warmer than scripted conversations common to chain hotels.

Offer local flavor. Take advantage of what your location has to offer. Include little touches that are particular to your location, whether it’s arrangements of locally grown flowers or a dish that your region is known for.

Cater to millennials. According to a recent study, 78% of millennial travelers are looking to experience “something new” when they travel. Younger guests travel more frequently and are likely to pay a premium for an authentic experience.

Be flexible. With no corporate office to answer to, you can choose the custom services you provide. Whether it’s running into town for a birthday cake or recommending the sitter you use for your own kids, the personal touch you can provide is irreplaceable.

Mind your niche. Don’t try to compete with the big boys. You will fail. Decide where your strengths are and focus on doing that better than everyone else.

Embrace social media. Most travelers now check multiple sites before booking, so engage with your market on Facebook, Twitter and Instagram. Monitor your reputation carefully on online review sites.

Take advantage of technology. Recent developments in cloud computing and app development have yielded a wealth of scalable tools that even the smallest hotelier can use to his advantage. Making an effort to keep up with new technology can save you time and money in the long run.

The experts at Horizon Hospitality can help you to attract professionals for your hotel who will keep business travelers and vacationers alike returning again and again. Our hotel and restaurant candidates have the skills, experience and attitude that will help you compete with national brands. Call the top hospitality industry recruiting firm today!

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