How Can Your Restaurant Pair with Airbnb Visitors?

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Airbnb has thrown a scare into some segments of the hospitality industry. They are in direct competition with hotels and resorts. But restaurants would be wise to embrace this trend, viewing it as an opportunity rather than a threat. You would think that since Airbnb guests are considered to be budget-minded and often have access to kitchen facilities, their first act upon reaching their destination would be stopping at a grocery store.

On the contrary, according to an October report from Airbnb, guests typically spend $50-90 dollars per night during their stays, totaling a whopping 1.5 billion in 19 major cities across the U.S. in the previous 12 months. It’s possible that guests are taking the money they save on accommodations and using it to splurge on dining.

How can you get your share of this considerable pie?

Partner with Airbnb Hosts

Contact local Airbnb locations individually and ask if you can place coupons or menus in the guest rooms. Many hosts will provide guests with “Things to do” lists or literature and would be happy to add your materials. Consider offering incentives to the host such as a free drink or appetizer if their guests come to your restaurant.

Try Print Advertising

Guests stay at Airbnbs because they want to experience a destination like a local. They are focused on the experience. Otherwise, they could stay at a chain hotel. Reach out to them with publication that tourists tend to read such as local newspapers or guidebooks.

Offer Local Flavor

When someone stays at a hotel, they can depend on the concierge or front desk staff to fill them in on local hot spots. Airbnb guests don’t have that option. What do they do instead? Turn to their smartphones. How can you take advantage of this tendency?

Solicit Reviews

Encourage diners to review you on Yelp! Trip Advisor or Zomato so that you can build up an online reputation. According to the National Restaurant Association, more than a third of diners check reviews before making a dining decision. For those in the 18-34 age groups, the numbers are even higher with 53 percent of diners relying on online reviews.

Get listed on OpenTable

There is a small fee to use the service, but you’ll more than make up for it by keeping your seats filled. Increasingly, diners expect to be able to make reservations online. Make it easy for Airbnb guests to choose you.

Partner with Resy

It’s a restaurant reservations and waitlist system recently launched by Airbnb. They offer simple to use software and competitive pricing on software that includes everything from table management to online bookings and POS integration.

Partner with the Best Restaurant Recruiter

A specialized recruiter can help you brainstorm ideas to improve your business and help you find top talent to drive revenue and keep down costs. As restaurant executive recruiters, we can help you find the best people throughout the country to help you make your restaurant a success. Contact us today to start your search.

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