Market Your Hotel the Right Way to Fill More Beds

Today’s consumer has virtually limitless access to accommodation information before making the decision to book a hotel. Where they once picked up the phone and made a reservation, they can now spend hours comparing various hotels side by side. How can you stand out above your competition and attract new and returning visitors?

Highlight your best features. Do you have a great spa? Outstanding bedding? A five-star restaurant? Lead with those perks in your marketing. Describe them in detail on your website or other marketing materials and include great photos.

Don’t skimp on your website. Make your website easy to use, especially on mobile. Hire a top photographer for your marketing photos and make sure every shot you use is perfect. You want potential guests to feel like they are there. Include a phone number or chat box where people can get instant assistance if they get frustrated on your site.

Manage your reputation. Monitor (or better still hire someone to) your online reviews and feedback. Check your reviews on TripAdvisor, Yelp, etc and address any customer concerns quickly. Take note of any trends in customer complaints and rectify the issue quickly.

Benchmark against your competition. Are your prices competitive? Do you offer the same or better accommodations? Use mystery shoppers to evaluate your hotel and your competition for comparison purposes.

Consider online marketing. Search engine optimization (SEO) and search engine marketing (SEM) can bring people to your site. Pay-per-click (PPC) advertising can bring visitors back to your site after they have navigated away.

Use dynamic pricing. This can take a lot of research and trial and error to use effectively, but it helps keep your beds filled and profits high. Keep in mind that premium brands do not always do better with steep discounts and occupancy should not be the only measure of success.

Looking for a hotel executive search firm that understands your unique challenges? As a top hotel recruiter, Horizon Hospitality can help you find and attract top hotel professionals who can you’re your beds full and your bottom line healthy. For your best hiring ROI, contact us today.

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